Data processing is a crucial part of any research project so don’t trust just anyone!
iMAD Research has significant expertise in market research data processing and analytics. Whether you handle huge volumes of raw data or are involved with limited ad hoc data sets, data transformation and data processing is a key component of extracting the right insights from your research.
While clearly understanding your research goals, we can mine for the right data and present it in the right format. The quality of information and how it's presented is critical to making the right research and business decisions; so we ensure that we utilize industry best practices while cleaning the data. At each phase of the online data collection, our Quality Assurance (QA) group runs accuracy checks to ensure that the data gathered is error-free.